Services

Pursue a comprehensive discovery around your marketing efforts. Validate areas of excellence, as well as opportunities for even greater impact. Service includes recommendations following the discovery. 

Document a holistic set of marketing strategies to drive awareness and increase revenue. This service can also include suggestions for tactics and activities to pursue in line with the strategies. Review positioning and messaging.

Define the critical marketing roles and responsibilities needed to move forward, within defined parameters. 

Create a comprehensive Marketing Plan that describes the focus, strategies, tactics, resources and budget to raise awareness, drive revenue, and align functions. 

Design a comprehensive Demand Generation strategy from lead to revenue.  This includes key systems, processes, performance metrics, and suggested tactics and activities. It also includes full alignment with Business Development and sales to fulfill qualification responsibilities. 

Develop a holistic ABM strategy that aligns Sales and Marketing and drives tangible results from selected accounts with clear performance metrics. Includes alignment with Business Development to fulfill qualification responsibilities. 

Develop a comprehensive customer marketing strategy that focuses on nurturing and retaining existing clients to drive loyalty and long-term business relationships. It involves creating targeted strategies to enhance customer satisfaction, upsell or cross-sell additional products or services, and encourage advocacy. 

Define the systems/technologies and processes to enable marketing and demand generation to deliver and measure optimal results. Outline and design critical processes and technologies required by different marketing functions. 

Provide support to the marketing team, providing knowledge, coaching, and guidance to execute specific activities. Examples could include help with systems, processes, content, programs, branding, or communications.